April 23 - 24, Copenhagen 
Nordic AI in Media Summit 2025

News publishing in an AI-driven information ecology

AI is poised to transform news publishing in fundamental ways in the 2020s. At the same time, change will not come overnight, as adopting AI requires profound organisational, cultural, and human changes. In the third edition of the Nordic AI in Media Summit, we explore the cutting edge of AI in media through compelling case studies from leading Nordic news publishers and global experts. Together, they shed light on the opportunities, challenges, and the future of AI's role in the industry.

Since last year’s widely acclaimed conference, leading Nordic news publishers have pressed on to convert prototypes and pilots into functional tools and workflows that make it easier to use AI at scale. At NAMS25, new tools and practices will be showcased, as well as integration in day-to-day newsroom processes. As expectations are growing on delivering tangible editorial and productivity gains, focus will be on setting strategic, measurable objectives.

Over the past year, our industry has witnessed a shift from hype to real-world impact. This transformation has brought greater clarity to the pathways ahead for AI in media, along with the opportunities and challenges it presents. At NAMS, the unique sense of community allows attendees to connect, share insights, and learn from one another on how to align AI with their values and company strategies—ultimately strengthening their missions as publishers.

As news publishers begin integrating generative AI into their newsrooms and products, a new AI-driven information ecosystem is taking shape. This shift brings fresh challenges—ranging from search and visibility to brand attribution—threatening to disrupt audience relationships and business models. At NAMS25, participants can expect expert guidance and invaluable peer exchanges to help navigate this evolving landscape and uphold the principles of trustworthy journalism.

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The summit takes place April 23rd 13:00 to April 24th 16:30 at PRESSEN, Vestervoldgade 33, in the heart of Copenhagen.